The Middle East is rapidly becoming e-savvy. Online advertising is today a US$75 million industry in the region and is growing rapidly. It is expected to increase to $100 million in 2010. Advertising agencies as well as advertisers are beginning to understand the reach of the internet and more and more companies are beginning to include online advertising as an essential part of their media mix. Yahoo! is by far the leading portal in the region. We are the Advertising Sales Rep Office of Yahoo! for the Middle East, Central Asia and South Asia.